Happy Rainforest Alliance Week from Kenco23/09/2011
As Rainforest Alliance Week draws to a close, today’s guest blog is from the lovely folks at Kenco…
We are hugely proud of our association with the Rainforest Alliance, and what better time than now, Rainforest Alliance Week, to celebrate that association. If we could steal two minutes of your time perhaps over a cup of coffee and away from the little green frog (!) we’d like to touch upon what it means to us to collaborate with this fantastic organisation. We hope you gain an insight into our motivation to collaborate with the Rainforest Alliance and the positive impact we are making among communities in coffee growing countries.
So, where do we start? Firstly, thanks to our relationship with the Rainforest Alliance, we can be sure that every cup of Kenco you drink has a positive effect on coffee-farming communities thousands of miles away. In fact, we now source 100% of our Kenco coffee beans from Rainforest Alliance Certified™ farms. It’s better for us, for them and we hope for you too.
A relationship full of beans
You may be wondering what a relationship with the Rainforest Alliance actually means. Well, by drinking coffee with a little green frog on the jar, you can help support coffee farmers and their communities now and for generations to come. To give you an example, the coffee bought for us and our sister brands across the world from Rainforest Alliance Certified™ farms helped support more than 430,000 farm workers and their families on more than 85,500 hectares (210,000 acres) in 12 countries in Africa, Central America, South America and Southeast Asia.
Community partnerships – we’re a big fan!
We pride ourselves in the relationships we have with our communities. In fact, recently some of our team went and worked with the communities to really get to grips with how Rainforest Alliance Certified™ farms can make all the difference. It’s fascinating meeting people from the communities as the Rainforest Alliance certification helps them become more environmentally aware and improves their practices – it’s a real eye-opener. What’s more farm families benefit from schools and healthy living conditions – everyone works together for a better future. The President of the Coffee Co-operative explained how the social benefits that result from Rainforest Alliance certification help to improve the lives of coffee-farming communities and create a happier, healthier, more motivated workforce that takes pride in growing the finest coffee.
The Kenco coffee countdown of facts! Did you know….?
5. Colombia is the second largest exporter of coffee beans, after Brazil
4. The average size of a coffee farm in Colombia is around 2 acres
3. A coffee tree needs three or four years to grow to its full-size and blossom
2. A coffee tree produces (on average) 1 pound of coffee a year
1. Buying a jar of Kenco coffee can have an impact on coffee-farming communities 6,000 miles away!
Saving the best until last, our 2011 Sustainable Standard-Setters award
In May the Kenco team was delighted to receive the 2011 Sustainable Standard-Setters Award by the Rainforest Alliance at the organisation’s annual fund-raising gala in New York. This meant a great deal to the team as it recognised all our hard work in championing conservation, supporting local communities and pursuing sustainable business practices. It’s the second time in a row that a Kraft brand has won – and it was once again a night to remember held at the American Museum of Natural History in the presence of more than 1,000 guests, which included celebrities such as actors Sigourney Weaver, Jane Alexander, Mary Stuart Masterson, and TV personality Martha Stewart.
Want to know even more about Kenco?
Please visit our website www.kenco.co.uk or make friends with us on facebook – www.facebook.com/kenco. For the meantime, why not take a look at our team photos, when hopefully all we’ve told you will be brought to life. Go on; settle in with a cup of coffee and think of where those delicious beans have come from!