Archive for the ‘Business’ Category

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How we’ve grown in a year…

28/04/2011

Interest in third party sustainable certification is on the rise, demonstrated by an uptick in businesses responding to consumer demand for sustainability and transparency, despite continued instability in the global economic environment. This trend accounts for the significant growth we’ve experienced in our  sustainable forestry, agriculture, tourism, climate and education programmes during 2010.

We are proud that the portfolio of our work has expanded into more than 70 countries. The combined efforts of each farm and forest that has earned Rainforest Alliance certification represent a huge global impact, conserving the environment and promoting healthy ecosystems while benefitting the lives of millions of farm and forest workers, and their communities.

Here’s how we did in 2010… Read the rest of this entry ?
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Leaping off a shelf near you – Tetley packs carry the Rainforest Alliance Certified™ seal

20/04/2011
As packs of Tetley tea carrying the little green frog seal hit supermarket shelves today, the Rainforest Alliance welcomes Tetley’s continued commitment to its sustainability journey. Today’s launch marks another step by the world’s second largest tea company to sourcing all of its tea for its Tetley brand worldwide from Rainforest Alliance Certified™ farms. Read the rest of this entry ?
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Statement in response to the Ecologist

13/04/2011

Whilst we take the allegations made today (13th April 2011) on the Ecologist.org extremely seriously, it presents us with the opportunity to explain how robust our auditing process is and why consumers can have confidence in the Rainforest Alliance certification programme.

The standards to which the Rainforest Alliance Certified™ farms and estates are audited are set by the Sustainable Agriculture Network (SAN), an independent organisation consisting of a range of conservations groups including the Rainforest Alliance (www.sanstardards.org). The Certification Body authorised by the SAN, Sustainable Farm Certification, manages the certification process and thus also oversees the complaints process (www.sustainablefarmcert.com). Read the rest of this entry ?

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Ghana to England via the Netherlands to talk cocoa

01/03/2011

Last week, our cocoa representative and expert in Ghana, Christian Mensah, visited the UK. We asked him to write a guest blog about his trip over. Here, Christian talks about his visit to our UK office, putting faces to names, and the need to engage businesses in sustainability. Read the rest of this entry ?

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Facebook Farmers

16/02/2011

The wonders of modern technology and social networking know no limits anymore. Today’s exciting launch of Tetley’s new campaign Farmers First Hand is linking the actual tea drinker with the farmer who picks the leaves that go into the nation’s favourite drink! How’s that for innovative? Read the rest of this entry ?

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Green frogs and chocolate? Hop down to Tesco

01/02/2011

As it’s February, and Valentine’s Day is just a couple of weeks away, what better time to start talking chocolate. But you know us…it can’t be just any chocolate. It has to be chocolate with green frogs; and it would appear that our little green frogs have hopped on to the shelves in the chocolate aisle at Tesco! Read the rest of this entry ?

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Q&A with Tensie Whelan: What’s in Store for 2011?

27/01/2011

After more than twenty years with the Rainforest Alliance – serving first as a board member, later as executive director and now as president – Tensie Whelan has seen the organisation change and grow tremendously. At the close of 2010, we sat down with her to reflect on another wonderful year and to talk about her hopes and goals for the coming one. Read the rest of this entry ?

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You’re getting to know us, and to trust us.

12/11/2010

Whether you’re a local charity, a small business, a large multi-national company or a global conservation organisation like the Rainforest Alliance there is one common challenge that has to be faced by all.  In this age of mass communications – at least here in the developed world – where people are used to receiving thousands of messages almost every hour of every day how do you make sure your voice is being heard?  There is much talk about communications overload, but almost in the spirit of evolution many of us have learnt to become experts at dealing this in bombardment of facts, opinions, advertising, marketing and yes propaganda.  We have simply learnt how to be selective and how to filter.  Our selection is often based upon our values and what it is that interests us.  In many ways this makes in even more difficult for many organisations to get their messages across.  This is particularly true for those who have limited or no resources to throw at communications. Read the rest of this entry ?

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Peru – an eco-trip of a lifetime

25/10/2010

The Rainforest Alliance recently took freelance journalist, Richard Lofthouse to Peru to meet various partners working towards sustainability initiatives. Here on the UK Frog Blog is the first of a two-part guest blog, where Richard talks about the importance of eco-lodges in one of the most bio-diverse places on earth…

I recently returned from two trips in one. First, Rainforest Alliance took me to the Amazonian rainforest in southeast Peru, and then to the classic Inca trail and Machu Picchu, Latin America’s most popular tourist destination.

Richard Lofthouse heads into the jungle

I was in the company of a dozen other tour operator chief executives from all over the world. One of them, Praful Albuquerque, had flown all the way from Melbourne Australia, which made my journey via Miami to Lima to Cusco to Puerto Maldonado look timid by comparison. All the way out, as the air miles stacked up, I was conflicted about the nature of so much fossil-fuelled travel for a supposedly eco-initiative. I thought to myself: ‘Isn’t this one more western indulgence masquerading as a helping hand to the environment?’

Gradually, the tensions abated and I began to enjoy the trip on its own terms. Bright and early on Day 2, we settled into the two hour-long flight from coastal Lima to the Amazon. Coffee-refreshed, I dived into my travel guide and read about Peru’s mega-bio-diverse status (with 1,000 of the world’s 9,700 flowers, for example), and about the fact that Lima is technically in a desert, Machu Picchu is in the Andes – it’s own climate and altitude – and then, finally, one arrives at the magnificent jungle, in which smoking is strictly prohibited and the dusty titti monkey runs wild. Looking out of the window I saw immense, almost cartoonishly enormous mountain peaks covered in sparkly white snow and tiny trails pretending to be roads, linking precarious settlements at least 50 miles removed from each other. Then, on the far side of Cusco, brown turned to green and the cabin temperature registered an increase in temperature and humidity as the aircraft came down to land. Read about it. See it. Brilliant.

We were told that it was 32 degrees hot outside with high humidity, so I stripped off my sweater and prepared to disembark, as if arriving on the moon. I was a bit nervous because I had been warned about the biting insects. This was the Amazon after all, not some pale imitation!

This being Puerto Maldonado, a frontier settlement, the airport only receives a couple of flights a day, so there were metal steps down on to the tarmac rather than a tunnel into a terminus. It’s always a big moment when you step outside and sniff the air in a new continent. The last time I had done this, it had been in Muscat, Oman on a trip to the Gulf. I’d been treated to a ferocious blast of desert air, as memorable as it was sandy.

This time, I smelt warm, damp bonfire and saw the sun through a coppery haze, even though it was mid-morning and there was no cloud. Then, the screeching call of a brace of parrots high overhead, racing colourfully to their destination. Still at the top of the steps by the aircraft fuselage, I was distracted by something on the horizon. I did a double take. Maybe I was mistaken, or it was an industrial accident, a one-off; an oddity. But no, there it was: a sky-high plume of smoke, not even that far off. Then I realised that the air smelt sweetly of bonfire, all the time, everywhere, because the forest was burning. This aroused very nostalgic memories of being on a farm as a kid in southern England, where the stubble was burned in September to return fertilizer to the earth ahead of the next sowing of seeds. Perhaps this was the same, I thought. Maybe it’s normal for this sort of thing to be going on in the pristine jungle where smoking is strictly forbidden. Mental note to self: don’t make snap judgements about agricultural practices in foreign lands.

But my other unguarded thought, more of an instinct than a thought, was that this business of saving the forest is really urgent, like you’d better believe it. Like now. Not tomorrow, not next year; not when the world can get its act together on a comprehensive carbon trading initiative, but here in the messy today, where conservation gets tangled up in poverty and the two have to be tackled together. A UN report released on October 20th claims that ecosystems such as freshwater, coral reefs and forests account for between 47 and 89 per cent of what the UN calls “the GDP of the poor,” meaning the source of livelihood for the rural and forest dwelling poor.

The smoke haze made for surreal day time scenes such as this one of a canoe moored on the Madre de Dios river

And that’s where the eco-lodge comes in, because at a very small relative environmental price – motorised canoes here, the odd jungle trail there, some roads and of course some airmiles – the modern eco-lodge aligns the self-interest of native forest dwellers and new settlers with the preservation of the forest.

Of course it’s ironic, or even mildly obscene, to be a westerner, here to gawp at monkeys through state of the art binoculars, the air a-whirr with camera shutters and all the paraphernalia of affluence. But we were treated to such heart-warming narratives of human self-improvement and tenacity in the face of overwhelming odds that by the end I had totally fallen for Peru. Not to gawp at what’s left, only to fly away, but that we align expenditure with the great goal of preserving as much of the forest as possible, not in a hopelessly sterile, idealistically pure sort of way but grounded in the best long term and sustainable interests of the people who live there. And yes, it was a mind-blowing trip, and yes, I saw a dusty titty monkey!

In part two of Richard’s guest blog find out what he thought about staying at eco-lodges, what he was doing on a walkway 30 metres above the ground and just how many species of ants have been discovered in the Amazon.

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Leaping from a coffee cup near you

23/09/2010

Our little green frog is leaping up and down the high street today as McDonald’s extends its range of freshly ground coffee with the launch of Espresso, the latest addition to McDonald’s Full Bean coffee range sourced from Rainforest Alliance Certified™ farms.

In fact, as McDonald’s is the high street’s biggest coffee retailer with 1,200 restaurants throughout the UK, coffee drinkers could not be blamed for seeing little green frogs appearing in front of their very eyes!

Despite an overall drop in high street coffee sales during the recession, McDonald’s has seen the number of cups sold climb by 39% over the last two years since re-launching its coffee range in 2007.  Last year alone, McDonald’s sold 84 million cups of coffee – more than one cup for every adult in the UK.  The popularity of fresh coffee is expected to grow the value of the UK high street coffee market to £2 billion by 2012.

Each Espresso will be brewed using 100% Arabica coffee beans developed using the latest in sustainable farming techniques.  McDonald’s already serves freshly ground Lattes and Cappuccinos as part of its Full Bean range.

Farmed on about 12 million hectares (30 million acres) worldwide, coffee is the economic backbone of many countries and the world’s second most traded commodity after oil. Since the Seventies “modernised” coffee farming has increased supply but the departure from traditional farming methods transformed from self-sustaining sanctuaries into monoculture farms at a tremendous environmental cost. Offering            little habitat for wildlife, modern farms accelerate soil erosion and pollute streams. They also face challenges of over-supply and low prices. The Rainforest Alliance Certified seal guarantees the protection of forests and rivers,            soils and wildlife conserved while workers are treated with respect, paid decent wages, properly equipped and given access to education and medical care.

McDonalds has both the scale and experience to make a tremendous impact in sustainable development. We are delighted with their continued commitment to sourcing coffee from Rainforest Alliance Certified farms, which is not only ensuring good quality coffee is available on the high street, but that the coffee farmers and the environment are benefiting too.

The introduction of Espresso is part of a larger commitment by McDonald’s to support sustainable food production.  It spends £490 million pounds a year on food, much of which comes from the UK and Ireland including semi-skimmed organic milk, free range eggs, and beef from farmers that meet strict standards on animal welfare and environmental practices.

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