Archive for the ‘Tourism’ Category

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Making sense of travel options

26/07/2010

As the summer holidays get well underway, here’s the second instalment in our tourism series…

So, you’ve gone online to plan your next holiday. You’re not sure whether to spend your time off lying on a pristine beach or hiking through ancient ruins, but one thing is certain: you want to visit a place that operates in harmony with its surroundings. As you start to browse the Web for options, you come across a slew of terms like “ecotourism,” “nature tourism” and “sustainable tourism.” What’s the difference? And how do you make a smart choice?

The most comprehensive of the three terms, “sustainable tourism” addresses a wide range of issues – including economic viability, socio-cultural sensitivity and environmental conservation. It actively aims to reduce the travel industry’s negative impacts on the environment and local communities, and its principles can be applied to large or small travel destinations of all types. While it responds to the needs of the present, sustainable tourism also examines the ways in which a business’ operating practices can be altered to reduce negative impacts well into the future.

Whereas “sustainable tourism” can include urban centres and other culturally significant locations, “ecotourism” is a type of sustainable tourism that focuses specifically on rural and wilderness areas.

On its own, the term nature tourism provides very little specific information. Generally, it is applied to rural and wilderness destinations, but it does not necessarily offer travellers any guarantee of environmental or social responsibility. There are many “sustainable tourism” options that can also be classified as “nature tourism” because they involve visits to sites of great natural beauty and ecological value, but not all “nature tourism” destinations are sustainably managed.

Whatever your idea of the perfect destination, you should support businesses that protect the environment, preserve local cultures and allow surrounding communities to derive economic benefits from the visitors they host. In other words, you should choose sustainable tourism providers.

The Rainforest Alliance has spent many years working with hotels, tour operators and other organisations to help develop and implement sustainable tourism practices that benefit ecosystems, communities and travellers alike, while still allowing travel businesses to thrive economically. Here are a few simple ways that you can travel sustainably:

  • Choose a tourism business listed on SustainableTrip.org, the Rainforest Alliance’s comprehensive Web database of businesses in Latin America and the Caribbean that have earned sustainable tourism certification or otherwise demonstrated their commitment to sustainability. (Another option: Go Green! A SmartGuide to Sustainable Travel in the Americas, our guide to sustainable services and products in the region)
  • Can’t find what you’re looking for with our resources? Just be sure to choose businesses that have earned a seal of approval from a third party certification programme, like those who are members of the Sustainable Tourism Certification Network of the Americas.
  • When you’re visiting a destination, support local businesses such as restaurants, souvenir shops and transportation providers.
  • Respect local cultures and be mindful of your impact on the surrounding environment and communities.

For more information about the Rainforest Alliance’s sustainable tourism programme, please visit www.rainforest-alliance.org/tourism. Have questions about sustainable tourism? Ask in the “comments” section!

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Planning a holiday? Make sure it’s sustainable with Sustainabletrip.org

20/07/2010

With the summer now upon us, thoughts turn to sun, sea and holidays to come. To celebrate this time of year, the Frogblog UK is publishing a series of tourism-related articles starting with the launch of our new website to help you find your next sustainable trip – SustainableTrip.org.

SustainableTrip.org is a database of hotels, tour operators, and other businesses (such as restaurants) in Latin America and the Caribbean that have been certified by a sustainable tourism certification programme, verified by the Rainforest Alliance, or recommended as being sustainable by a reputable organisation.

The site is available in three languages – English, as SustainableTrip.org; Spanish, as ViajeSostenible.org; and French, as VoyageResponsable.org.

SustainableTrip.org is a valuable, unique resource in that it provides travellers, tour operators and travel agents with a credible, comprehensive listing of sustainable tourism options from a trusted conservation NGO. The sustainability claim of each business is verified before it is listed on the site.

SustainableTrip.org supports business owners’ efforts to become sustainable by promoting them to key tourism markets in Europe, the United States, Canada and Latin America.

Online since 2005 as the Eco-Index of Sustainable Tourism, SustainableTrip.org features a more powerful search engine, an updated design, Google Maps of business locations, links to promotional videos and information in French.

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The frog leaps on to make another mark

29/06/2010

For nearly 20 years our little green frog has been leaping around appearing on our logo and certification seal, popping up on tea boxes, coffee jars and wood products all over the world. Well, our little green friend has just taken a leap in a new direction, onto a Rainforest Alliance verification mark. This new mark recognises businesses and projects that have achieved significant and measurable sustainability milestones. The new mark is awarded to forest carbon projects and tourism and certain forestry enterprises that meet standards developed by the Rainforest Alliance itself or by other organisations with which we are aligned.

When consumers or businesses see the new Rainforest Alliance verification mark, they can be sure that a particular enterprise or project — whether it be a hotel, carbon-offset project or company selling wood products — has complied with strong standards for sound management that benefits the environment and communities.

An example of how the mark will be used in forestry is the verification of the legality of wood sources, which is particularly important since illegal logging throughout the world continues to undermine efforts to promote social equity, environmental conservation and sustainable economic growth in many nations.  We have developed standards for verification of legality to respond to a growing need for companies to provide assurances — to customers, owners, investors and the general public — that answer questions about the legal status of timber sources.

Hotels and tour operators that meet Rainforest Alliance sustainable tourism requirements, which follow the Global Sustainable Tourism Criteria, can also earn the right to display the verification mark on brochures or advertisements.  Carbon credit projects verified by the Rainforest Alliance to standards such as the Voluntary Carbon Standard can also use the mark on their Web sites, for example, so that consumers know that greenhouse gas sequestration promoted by the project has been credibly demonstrated.

For nearly 20 years the Rainforest Alliance Certified™ seal has been used to designate farms and forestlands that meet the rigorous, third-party standards of the Sustainable Agriculture Network or the Forest Stewardship Council. These standards for environmental, social and economic sustainability are developed through an independent, participatory process. The standards of the Sustainable Agriculture Network and the Forest Stewardship Council are rigorous and transparent, and we continue to believe that achieving independent, third-party certification of sustainability efforts should be the goal of every responsible enterprise.

Along the road to sustainability there are, however, other significant and measurable milestones not yet recognised by third-party certifications. We believe consumers deserve to know which businesses are making long-lasting differences to this planet’s well being.

The new verification mark can be used only on off-product marketing and public-information materials, such as Web sites, brochures and advertisements, never on products.  As with the Rainforest Alliance Certified seal, all usages of the verification mark must be approved by the Rainforest Alliance prior to publication.

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Hello London this is Tensie calling.

19/03/2010

Tensie Whelen, the President of the Rainforest Alliance was in London this week; but not in person.  Tensie was speaking at a major business conference called BASE, Where Business Meets Sustainability.  Tensie’s appearance, via video link from New York, was a graphic demonstration of what companies and businesses can do to reduce their impact on the planet.  In Tensie’s case reduce the need for air travel by joining meetings via video link.

The BASE conference, according to its website, was attended by over 2000 delegates from across business and the environment and sustainability world.  It attracted two Secretaries and State and a host of top speakers.  This was a chance for many businesses’s to discuss what they could, and indeed should be doing about sustainability.

In her presentation Tensie was clear in her demands for business.  There are six simple steps you can take to help your business address the impact it is having on the planet:

·    Assess your environmental impact across your full footprint and then focus your efforts on a combination of high impact activities (which may take a long time to change) and a few easy successes (to help keep motivation up and deliver you some quick wins and potential cost savings).
·    Engage the whole community in what you are doing. This includes all your staff, your suppliers, your customers and stakeholders, they will all have useful things to contribute and you could find your brand and reputation is enhanced.
·    Look for partners, be they friendly NGO’s, business associations or other companies.  Don’t try and do it alone but learn from what others are doing and from the advice that is out there.
·    Set targets, measure your performance and most importantly reward progress rather than punish failure.  Sustainability is a journey and frankly one that we shall be on for a long time.  Success should be celebrated; even if it seems small it can help to lead you onto bigger and better things.
·    Don’t greenwash, you’ll get found out and your credibility will be shot.  But many companies have a good story to tell, so tell it, clearly, honestly and transparently.
·    Source sustainably across everything you buy. Whether it is the tea and coffee you buy for the office, the paper you use or the energy you require, you have the option of buying sustainably.  And in doing so showing your staff, customers and competitors that there is a different, better, way of doing business.

Here at the Rainforest Alliance we’re working on many of the issues that can help to make your business sustainable. Across our agricultural programme certifying products and awarding our green frog seal. In our forestry programme, as the largest certify of FSC timber and timber products and through our Smartsource programme. And even in tourism helping that important industry to address sustainability.

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Rainforest Alliance sustainable tourism programme comes to London

05/03/2010

The Rainforest Alliance’s tourism programme came to London this week for the Americas Workshop at the Royal Geographical Society. The English winter and the busy London location couldn’t be more different to our Costa Rican base, but this was the perfect opportunity for us to meet UK tour operators and tell them about our sustainable tourism work in Latin America.

Tourism is the largest industry in the world and with 800 million people travelling every year, tourism can have serious negative impacts on local communities and the environment. That’s where the Rainforest Alliance comes in. In the ten years since the Rainforest Alliance launched its sustainable tourism programme, we have worked with business owners, private and government institutions, certification programmes and other organisations to transform the global tourism industry into one that benefits local communities and protects the planet’s natural and cultural resources.

We promote ecologically and socially responsible best practices for tourism businesses in order to increase the quantity of sustainable options available for travellers. We provide hotels, tour operators and restaurants with technical assistance, verification of their compliance with these practices and the training needed to prepare them for the option of attaining sustainable tourism certification.

So, back to London…we’re here this week trying to connect the dots in our supply chain to make it as green as possible. We are linking up with UK tour operators to inform them about the importance of sustainability so that they can offer green alternatives to their travellers. From high-end luxurious lodges to backpacking through Amazonian communities, we want UK travellers to think about their footprint on the environment and the local communities who depend on it.

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10 things you didn’t know about the Rainforest Alliance

11/02/2010

Have you seen our green frog seal?  Ever wondered just who is the Rainforest Alliance?  Or what we do?  Here are 10 little factiods about the Rainforest Alliance.

94 percent of our income goes straight to our work on the ground.
The Rainforest Alliance has an annual budget of almost £18million, with 94 per cent of the budget being spent on its programmes and six per cent on administration and fundraising.  It is a recognised four-star charity (highest ranking) in the United States. So for every pound we are given 94p of it goes straight to our programme work on the ground.  We don’t waste a bean!

The Rainforest Alliance is more than just a certification system.
As well as the green frog seal you see on many products on the high street, Rainforest Alliance also works in the areas of forestry, tourism and climate change.

The Rainforest Alliance comes of age and encircles the globe
From small beginning over 23 years ago the Rainforest Alliance has now grown into a truly global force.  We currently run projects and have a presence in 70 countries around the world.

Nearly half of the Rainforest Alliance certification programme is focused on people
We don’t just look out for rainforests we also look out for the people who live in and around them. The Sustainable Agriculture Network standards used by the Rainforest Alliance cover ten broad principles, three of which are solely focused on people; fair treatment and good working conditions for workers; occupational health and safety; community relations.

With over 55,000 Rainforest Alliance Certified farms, the Rainforest Alliance certification programme benefits some two million farmers, farm workers and their families in 23 countries.

We directly help small scale farmers
Rainforest Alliance certification engages with all the types of farms — from small cooperatives and family farms to large estates owned by multinational corporations – as a means of promoting change at many levels and of ensuring that all agricultural workers are well-treated.

Our experience with many crops including coffee, cocoa and tea demonstrates that the certification process generally increases efficiency on farms, reduces costly inputs and improves management.  Workers benefit from a cleaner, safer, more dignified workplace where their rights are respected.  Farmers have better access to specialty buyers, contract stability, favourable credit options, publicity, technical assistance and premium markets

We’re independent from those who support us
Independence – Maintaining financial independence from Rainforest Alliance Certifiedä farms and forestlands is a critical element of our ability to provide technical assistance, certification and verification services.

We have adopted a policy to accept contributions (monetary or in-kind) from entities that use, or are eligible to use, our certification or verification services, only in the following permitted ways:
·    Fees for certification, verification and related services
·    Sponsorship or other support of public events
·    Funding for educational, training or outreach activities

An individual involved in decisions regarding the acceptance or use of contributions from a specific entity cannot be involved in certification or verification decisions regarding that entity.

Rainforest Alliance doesn’t just focus on area of improvement
The Rainforest Alliance certification programme is an independent, robust certification system that addresses three aspects or pillars of sustainability (economic, social and environmental) together.  We call it our profit, people and planet approach.  It does not bias one of these three pillars over the others.  Obtaining decent living and working conditions for farming communities, protecting the environment and ensuring proper access to education and health care are all key aspects of the Rainforest Alliance difference.

The Rainforest Alliance Certifiedä seal on products means at least seven aspects of environmental protection have taken place.
When a farm reaches the demanding standards necessary to be awarded the Rainforest Alliance Certifiedä seal it means action has been taken to ensure: Less water pollution, less soil erosion, reduced threats to the environment and human health, wildlife and wildlife habitat is protected, less waste, less water used, more efficient farm management.

Britain is a nation of sustainable tea drinkers
165 million cups of tea are drunk each day in the UK (source: UK Tea Council).  A few calculations using IRI data as a basis (August 2009 report) showed us that approximately 37% of the volume of tea packs offered by UK retailers contains tea from Rainforest Alliance Certified™ farms.  This means 61 million cups of tea from Rainforest Alliance Certified™ farms are drunk in Britain each day! This is why we think Britain is a nation of “sustainable tea drinkers”.

We’re one of the biggest auditors of timber and paper products in the world
Rainforest Alliance helped to set up the Forestry Stewardship Council (FSC).  The FSC certifies sustainably produced timber and paper products from around the world.  We are one of the largest certifiers auditing forest, timber and paper production to FSC standards.  If you buy a product bearing the FSC seal the chances are it was the Rainforest Alliance who certified it.

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Hello and welcome to our new UK blog. The Frog Blog UK.

01/02/2010

We, the Rainforest Alliance are the guys behind the “green frog” seal you are seeing on more and more products on the high street.  In launching this blog we aim to tell you more about us and what we are doing. But more importantly, as you drink your cup of tea, enjoy your coffee on your commute to work, or relax with a little indulgence over that bar of chocolate we hope to tell you how you are helping to make a difference to farmers, workers, their families and communities across the tropics.  And how, through our field work and certification programmes, you are also helping to protect the land and the wildlife that shares that land, with many thousands of farming communities.

We’ll be posting regularly on issues that we care about and hope you care about too.  Not just coffee, tea and chocolate, important and lovely as they are.  But also on our work in forestry; did you know that Rainforest Alliance is the largest independent non-profit certifier of Forest Stewardship Council wood and paper products in the world? And our work in tourism and on climate change.

As an organisation with over 20 years experience of conservation in the world’s rainforests and independent certification of commodities and products from the tropics we want to share with you the work we are doing every day, all day.  Our issues aren’t always simple to resolve and sometimes you’ll hear a lot of frustration that things can’t be done more quickly, but we’ll always be open with you about what we are doing, how we are progressing and the issues we face.

So enjoy this blog and please come again and again to find out more.

Thanks and a big thank you for all the support you give by buying products with the “green frog” seal.  You are making a difference.

Stuart Singleton-White
Frog Blog UK Editor

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